Sunday, March 15, 2009

Lost is garnering a huge Web audience for ABC

LostABC is dominating prime-time TV—when it comes to watching prime-time TV on the Web that is.

The network’s shows accounted for nine of the top 10 series ranked by Nielsen’s February VideoCensus report, which tracks the audience for online video. Lost was the most streamed show in February, per Nielsen, reaching 2.5 million unique viewers, an increase of 41 percent versus the previous month, when the current season began. Lost also led all shows with 48 million total streams, and increase of 20 percent compared to January.

The only other series to top 1 million unique online viewers were Dancing with the Stars, which was streamed by 1.5 million unique viewers; and Grey's Anatomy, which was viewed online by 1.3 million individuals. Rounding out the top five shows were The Bachelor (962,000 uniques) and Brothers & Sisters (801,000 uniques). Dancing with the Stars, which just kicked off its eighth season this week, exhibited the largest month-over-month increase in total streams, which soared by 1,678 percent.

Among the other ABC shows to score with Web viewers in February were Scrubs, Extreme Makeover: Home Edition, Desperate Housewives and Private Practice. ABC claims that this season to date visitors to ABC.com have at least started to stream over 106 million episodes (the network does not break out how many episodes were streamed in their entirety).

NBC’s Saturday Night Live was the only non-ABC show to crack the VideoCensus top ten, coming in at number eight on the list.
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