Snickers finds a rival Web site unappetizing

Snickers has a fun new campaign out, "Snacklish," which our sister site BrandFreak wrote about earlier today. Trouble is, the microsite extension at Snickers.com is rather dull. That's too bad. Thankfully, when that happens, others will build the microsite your campaign deserves. The folks at Poke New York did just that last week with Snckrz.com, a make-your-own-logo site that caused a bit of buzz on Twitter and blogs. Users can create their own goofy "Snacklish" words in the style of the Snickers logo. (Yes, you can put in bad words.) Despite all the social-media gurus, ninjas and black belts telling us that customers own the brand, Mars hasn't gotten that Tweet: It politely informed Poke to take down the site or face the lawyer types. One nice touch: Poke embedded a Twitter feed of the Snckrz discussion on the Snckrz site with a countdown clock before it faded to black.
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