LevLane Adds More KFC

LevLane in Philadelphia has added to its KFC cachet, winning media and promotions duties for the Lake Champlain KFC Co-op based in Burlington, Vt., after a review, the agency said today. Local shops had previously handled the work on a project basis.

LevLane already handles five other KFC regional assignments in Massachusetts, New York, Pennsylvania and Florida.

Spending for the new account will likely be $500,000-1 million, covering efforts targeting western Vermont and northeastern New York state, the agency said. Print, radio, coupons and merchandising are all in the mix.

LevLane vp, account director Chris Ponzio said in a statement: "This is a gratifying vote of confidence from one of our most important clients, some of whose franchisees we've been working with for over twenty years."

Also on the shop's roster: Sunoco, Greater Philadelphia Tourism and Beneficial bank, among others.
-By Adweek Staff
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