WongDoody improves penguins for zoo ads

"We took a very simple, recognizable element, the penguin, and made it artful and unexpected. It's eye-catching for adults and children." So says WongDoody chairman and executive creative director Tracy Wong of his agency's "More colorful than ever" ads for an upcoming penguin exhibit at Seattle's Woodland Park Zoo. Visually, the ads are imaginative and appealing, and perhaps they even evoke the sense of childlike wonder the shop says it was striving for. Still, they imply the birds' familiar monochrome color scheme wasn't quite up to snuff. And parents could be in for a long day at the zoo trying to explain that no matter what the posters suggest, penguins don't come in paisley. Except maybe in the gift shop.

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