Monday, February 09, 2009

For guys who are too lazy to have sex, there's the 'Coucha Sutra'

DirecTV had a serious brand problem. How to make the satellite TV service fit in naturally inside the Sports Illustrated swimsuit edition. Saddled with this seeming impossibility, Deutsch L.A. trotted out the "Coucha Sutra."
Consider it modern man's Kama Sutra, says the agency. "The ancient Indian spiritual text, composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior, has been revolutionized by DirecTV to depict the multitude of 'positions' assumed in the most sensual and spiritual of places in our time … the couch." Included among the not-so-racy illustrations are "the Bogart" (women's feet on top of lap), "the bat cave" (man and woman hanging upside down) and the third wheel (woman draped on man, who shoots daggers at a friend who has overstayed his welcome).
The ad is either destined for dorm rooms everywhere or the trash.
source
Coucha Sutra

1 comment:

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