Showing posts with label Advertising social. Show all posts
Showing posts with label Advertising social. Show all posts

Wednesday, April 01, 2009

Actor Cloris Leachman Covers Herself With Cabbage

Cloris LeachmanCloris Leachman is a remarkable human being. Not only has this talented actor won eight primetime Emmy Awards (more than any other female performer), a Daytime Emmy, and an Oscar for Best Supporting Actress, she has also appeared in three Mel Brooks films, including Young Frankenstein, which may just qualify her as a comedic genius.

What do you do as an encore to an acting career like that? You hit the road with your one-woman show, write your soon-to-be-released autobiography, and then, at 82 years of age, you trip the light fantastic on the wildly popular Dancing With the Stars, where competitors half your age fall by the wayside. How does she do it? Easy: She chooses to eat vegetarian. Now Cloris is sharing the secret behind her vitality with her fans by posing in a dress made of cabbage for PETA's newest "Let Vegetarianism Grow on You" ad.

Cloris knows that choosing a vegetarian diet is the best thing that you can do for your health, because meat-eaters are 50 percent more likely to develop heart disease than vegetarians, and vegetarians have 40 percent of the cancer rate of meat-eaters. That's not all. Studies have shown that vegetarians have stronger immune systems, making them less susceptible to everyday illnesses like the flu. Still not convinced? Vegetarians and vegans live, on average, six to 10 years longer than meat eaters do—active, exciting, busy years, if Cloris is any indication!

Take a minute to watch Cloris behind-the-scenes at the photo shoot. She sang and joked her way through the entire day, taking just a few moments to get serious with the story behind her choice to give up meat more than 40 years ago. Cloris wants you to know that it's easy to choose vegetarian alternatives. "Start learning about it. It doesn't have to be all of a sudden or a great huge education, but it's sort of a little journey that you make all your life." This is a journey that will lead you in one direction: to better health, a cleaner environment, and happier animals everywhere.
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Saturday, February 07, 2009

Martin/Williams anti-gun ad


Martin/Williams of Minneapolis and production house Blind collaborated on this spot for EndGunViolence.com, the Web site of Citizens for a Safer Minnesota. It builds to a "surprise ending." This tactic almost never works, because it means the commercial loses impact once viewers know what's coming. That's not the case here. The sterile computer-generated environment makes the sudden appearance of a small human form especially poignant. The visuals are, in fact, refreshing for an ad of this type and effectively play against our expectations. There's no overt tugging on heartstrings until almost the very end. By that point, we've followed a hypnotic and ultimately sad trajectory. Such journeys often end with a whimper after starting with a bang.
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Wednesday, August 08, 2007

Sex Toys















Agency: Jung von Matt Germany
Adverticer: Michael Stich Stiftung AIDS awareness
Brand: AIDS awareness
Country: Germany
Slogan: Nothing is perverse, except not using a condom.