Friday, May 22, 2009

Bear simply astounded by Coke Zero's taste


This Coke Zero spot from Wieden + Kennedy is described as an "epic rock opera ... featuring such memorable cast members as a singing bear, candy-pooping birds [and] an elk with sausage antlers." There are also sheep with honeycomb wool, which I don't understand, but if that bear likes his sheep full of angry bees, more power to him. This is America, after all. (Actually, the spot only aired in Brazil, and broke just recently, even though it was completed some 15 months ago.) Anyway, the gist of this ad is that the bear is taken aback by the robust flavor of Coke Zero. Was he expecting it to taste awful? If so, he might not be the brand's ideal spokesbear. He could open for Meat Loaf on his next tour, perhaps.
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Got serious speech problems? Try Huggies


Over at Adweek.com, Eleftheria Parpis is less than enamored by this Huggies spot from JWT featuring an expecting couple who can only say "me" (the wife) and "you" (the husband). If this scenario were taking place in my life, I'd be sobbing "Why me?" and my wife would be screaming "Damn you!" But that's a story for couples' therapy. I've drifted from my point, and so does this 60-second ad. Still, it makes a potent statement with the birthing scene at the end, reminding me of one big reason I don't want kids. There's also not a diaper to be seen, either. Just like at my house. Oh, and those of you with little ones at home trying to make plans for this holiday weekend: Good luck getting a sitter, suckers!
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Admen gussied up for AmEx fashion photos

The middle of a tough recession is an iffy time to model $1,500 Burberry trenchcoats. But ad guys don't get the call from from fashion photographers often, so they have to throw caution to the wind when it happens. Jeff Goodby, above, is one of nine ad guys featured in a fashion spread devoted to "Today's Real Mad Men" in the current issue of the American Express lux magazine Departures (published for Platinum Card and Centurion members only). He joins David Droga, Duncan Marshall, Andrew Essex and Ted Royer of Droga5; Gerry Graf of Saatchi & Saatchi; Brad Kay and Marty Cooke of SS+K; and Benson Hausman of Kraftworks NYC. They're all trying their best to look pensive, intelligent and/or stylish, except for Graf, who's just chuckling, maybe because the watch he's wearing is worth more than entry-level Saatchi staff probably make in a year.
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Olivia Wilde says she'd make-out with Megan Fox

Olivia Wilde Megan Fox

Olivia Wilde is not only one of television's hottest break-out stars, but she is also the woman Megan Fox has described as “so sexy, she makes me want to strangle a mountain ox.”

While it has to be quite an honor, Wilde, 25, says she is a little skeptical of the recent girl-crush fad, but is passionate about animal rights and willing to do what it takes to keep them safe.

In the June 2009 issue of GQ magazine, on newsstands May 26, she jokes, “of course, anything I can do to save the mountain ox, I’m happy to do,” in response to the suggestion she make out with Fox to save the poor little ox.

But being sexy and crusading for animal rights isn’t all this rising star can do – she has also worked on presidential campaigns, has been a public advocate for increasing international aid and gay rights and she has raised money for Doctors Without Borders.

To top all that off, she is also a real-life princess. Really, we’re serious. She tells GQ at the age of 18, she eloped with an Italian prince.

It wasn’t enough to be rich, beautiful and sexy. Had to go and be a princess too.

Source

Wednesday, May 20, 2009

Wolfram Hahn

kids watching tv

Wolfram Hahn
Wolfram Hahn
Wolfram Hahn
Wolfram Hahn
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FirstBank gives giant ads to tiny businesses

TDAFBSmBzOutdPianolsn

The indefatigable Colorado team of FirstBank and TDA Advertising & Design change marketing tactics as often as Microsoft and Crispin Porter + Bogusky. The latter make headlines worldwide. FirstBank and TDA, well, they'll always have a home here on AdFreak! No ski masks or light planes this time—instead, the bank has launched an outdoor and online pitch that includes promotions for various local small businesses. "We care about small business," the ads explain. Now, wags might ask why FirstBank would start making ads for other people when its own ads haven't been so hot. Still, Abbey the babysitter, Rod the wedding singer, Joan the math tutor and Mrs. Bennett the piano teacher will appreciate it (and they've probably never heard of Cannes or the Clios anyway). FirstBank swears they're real customers. Who knows, the way the economy's going, GM, Chrysler or Bank of America could be requesting some of this free-ad action.
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House That Nicholson Lived in Rents for $400k



Jack may not have built this house, but he rented it a few years back while filming scenes in the Hamptons for the movie “Something’s Gotta Give.”

Jack is Jack Nicholson and the house is a 5,800-square-foot, five bedroom, 7 ½ bath oceanfront contemporary in Southampton. The property is available for Memorial Day through Labor Day for $400,000, but listing agent Gary DePersia of the The Corcoran Group says that the owners would also rent the home for various periods throughout the summer, including weekly or monthly.

The 4.5-acre spread includes a heated pool with an outdoor fireplace and a private walkway to the beach. Amenities include a great room with a fireplace, a sitting room with views of Shinnecock Bay, and a master suite with two fireplaces and his-and-hers baths with ocean views.
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TV Scoop Interview: Rachel Zoe, The Rachel Zoe Project

Rachel's life is a whirl of social events, glamour, expensive clothes and stress. Lots of stress. She's starring in a fly-on-the-wall documentary series. Equal parts annoying, intentionally and unintentionally hilarious and addictive viewing, The Rachel Zoe Project starts on recently rebranded UKTV channel Really tonight (Tuesday 19 May) at 11pm.
Rachel Zoe
TV Scoop: When did you first realise you wanted to get into the fashion industry?
Rachel Zoe: I think I had I known what actually existed in the fashion world before I actually graduated from college, I probably would have done it very differently... and gone to fashion school, maybe gone to St Martins. So I didn't really map it out. But I think when I figured out what was out there I became obsessed by it. It was all I ever wanted to do and I couldn't imagine doing anything else. It has been like that ever since.

TVS: Now, you're well known for your vintage look, right? When did that first emerge as the style for you?

RZ: For as long as I can remember! As soon as I was old enough to shop I fell in love with vintage. When I was younger, as a teenager, I used to ask myself how I could get this glamour for, like, not thousands and thousands of dollars. Ultimately, that answer kept coming back up as vintage. How could I get those vintage fur coats, that peasant dress or kaftan or whatever... that's when I fell in love with vintage. I think, for me, it became the way that I could get that unique piece that no one else could have.

TVS: Who were your first style icons when you first started out?
RZ: I think it has always been the icons from the 60s and 70s. You know... Twiggy, Edie Sedgwick, Penelope Tree. And then you go into the Marianne Faithfuls, and Ali McGraws and Bianca Jaggers. They were all so glamorous in such an effortless way. With all the tassled hair and sequins and Yves Saint Laurent. I just became obsessed.

TVS: OK, so onto the show. With everything you experienced in the past - all the cameras, the showbiz events etc - was the idea of doing a fly-on-the-wall documentary series a daunting prospect?
RZ: It was something I said would never do in my whole life. And then you have your parents in your ear and saying never say never. I also said I'd never write a book and I've done that... so it was the last thing I thought I'd ever do but it turned out to be the best thing I ever did. Life lesson learned there. It's hard though, I'm not going to lie. It wasn't done as effort to become a celebrity, it was done in an effort to educate people about what we do in the fashion industry and how we go about it. What the designers do and what the process of styling is. We go into it. I was getting kind of tired about the misconceptions that stylists live this glamorous life, just go to shows and parties and put dresses on people. That's not what it is.

TVS: So what would you say to those people who say that your job - and the fashion industry as a whole - is money for old rope and a doss? It's not a real job, surely...
RZ: I think that was one of the biggest outcomes of the show - from across the board, from people I meet on the street who are construction workers to people who my dad does business with, tell me that they're obsessed with the show and that they had absolutely no idea what the process was and all of the management. They're surprised it's a proper business and run as one. I think it's one of those things... we work so hard. It's not just dressing people for the red carpet. I collaborate with various designers, contribute to magazines and websites, I'm very often pulling clothes for people in their real lives as well as for them in their public life. So it's a lot and it's a constant fight and a constant marathon.

TVS: Which is why you need a rock solid team around you. I was actually pretty impressed by the team you have assembled, especially Taylor, your assistant. I wouldn't like to muck about with her... she's hardcore!
RZ: She is so hardcore. That's why she has been with me for three years.

TVS: And that's why you need her, right? How does your team, including your husband and Taylor and all of your closest associates, react to having a camera pointed at them 24-7?
RZ: Well... I think that Taylor's bottom-of-the-list priority is to be famous She has zero interest in it. For her it's about getting the job done in the most efficient way possible. If you compare it to a proper company, one would say that she's the COO (Chief Operating Officer). She keeps things moving. I couldn't do it without her. I couldn't develop my brand if she wasn't on the inside making sure everything is running properly.

TVS: Sure, and that's another thing I noticed in the show... you want to build on your success as a stylist and branch out into a Rachel Zoe brand of accessories. We see you in the show very daunted... why? There were moments where you openly admitted that you were very afraid...
RZ: You mean in the sense of developing my own brand? I still am scared! It's hard. Every. Single. Day. I find it a constant struggle to balance building the brand to where I want it to be and maintaining my clients to keep styling. I still love styling. It's never ending. It just means a lack of sleep and lots of insecurity, and just trying to keep everything at the level it needs to be at. I'm shattered a lot of the time, an my husband... well, he's amazing.

TVS: How are Taylor and Brad (Rachel's new assistant) at the moment? They really do not like each other...
RZ: I can't tell you. I'd have to kill you.

TVS: Not kill me as in.. 'You totally killed it!' That's one of your catchphrases isn't it?
RZ: Oh my God!

TVS: There you go there's another one... so there's 'she totally killed it'... 'I die'...
RZ: Oh my God, when I listen to myself... it's really quite amazing when you have to watch yourself on TV. I'm like, do I really speak like that?! And then be haunted by these things forever. My clients very often laugh at me when they hear these things come out of my mouth in fits of excitement. And they'll just be like "did you really say that?" and then it's there forever.

TVS: That's another thing that comes across from the show. Whatever anybody thinks of you or thinks of the fashion industry, your passion for fashion is really intense.
RZ: Even the producers on the show are just so shocked... however big a meltdown I'm having or if I'm having the toughest day ever, as soon as we get some beautiful clothes in the studio or if I go into a vintage shop I completely transform into a seven-year-old girl in a candy store. Ohmygodohmygodohmygod. I just get so excited. The minute I stop doing that (and I don't think I ever will) I'll know it's time to move on.

TVS: So, post-show, how's life for you?

RZ: Life is good! My only complaint is that I'm tired. So tired. Apart from that I'm very, very lucky and fortunate. Listen, nothing in life comes for free so I just want to keep working and getting better. Just to do more and hitting different areas of the business. Once I tackle one thing, I'm like, what's next?

TVS: I'd be a fool if I didn't ask you about British fashion while I had this time with you. So, erm, what do you think of British fashion?
RZ: Are you kidding me? The style in the UK is a huge, huge inspiration for me. I love... even walking along the streets of London, I'm like, aaaurgh [makes sighing noise]. You just get that great aristocratic style that I love so much. Like that classic English... Savile Row and all that. And... I love the whole Portobello/Notting Hill vibe too. I love it. I think London street style is one of the best in the world. And because I'm so influenced by the 60s and 70s, a huge part of that comes from the UK. My God, forget about it. My favourite English designers, there are quite a few... Stella McCartney, I love Jonathan Saunders, I love Temperley, Matthew Williamson of course... Christopher Kane. There are so many!

TVS: What's next for your fashion wise? What's the hot new Rachel Zoe look?
RZ: Fashion is moving into the 80s. Me? I'm staying in the 60s! I'll do a few splashes of 80s vintage Saint Laurent with the shoulder pads and things like that. But, yu know, Marc Jacobs is a huge influence. Luis Vuitton? I can't even breathe. Chanel, just makes me cry.

TVS: Me too. What about at home... after all the parties and designer clobber, what do you wear? Are you a jogging bottoms girl?

RZ: I'm not. When I'm, like, not in 'my look' I'm in a bathrobe if truth be told. My casual uniform is some sort of wide-leg jean and some great Chanel or Saint Laurent jacket.

Source

Jessica Biel Allure Cover

Jessica Bielsource

Tuesday, May 19, 2009

Voice Lesson With Aretha Going for $5,000

ARETHA FRANKLINSoul legend ARETHA FRANKLIN is giving fans the chance to win private singing lessons with the star in a new charity auction. Franklin's one-on-one vocal session is just one of a number of exclusive prizes available online at charitybuzz.com, with profits benefitting the Robert F. Kennedy Center for Justice and Human Rights.

Stevie Wonder has donated his harmonica for the sale, while bidders can also make offers on dinner with comedian Bill Cosby, a visit to the Desperate Housewives set, swimming lessons from Olympic champion Michael Phelps and a meet and greet with Oprah Winfrey and win VIP tickets to her daily talk show.

source and auction listing

Robyn Cumming

Robyn Cumming
Robyn Cumming
Robyn Cumming
Robyn Cumming
Robyn Cumming
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Penélope Cruz Food Poisoning in Cannes

Penélope CruzEven the biggest stars aren't immune to getting hit by stomach bugs it seems. Penelope Cruz had to miss out on promoting her upcoming musical Nine in Cannes Monday, sidelined by "some sort of food poisoning."


In France to premiere her movie Broken Embraces, which is directed by Pedro Almodóvar, she was slated to join movie mogul Harvey Weinstein in presenting a trailer and a teaser for Nine, but fell ill.

Weinstein passed on the bad news to a select group of journalists: "Tomorrow night is her premiere for her movie. She is getting better and is seeing a doctor right now."

He then introduced Academy Award winner Marion Cotillard, another star of the ensemble piece, which also sees appearances from Nicole Kidman, Kate Hudson, Judi Dench, Fergie, Daniel Day-Lewis and Sophia Loren.

"It was an amazing adventure, it was my dream to be in an American musical," Cotillard said. "I really hope you are going to love what you are going to see."

Weinstein added, "When you see [Cotillard] sing, when you see her dance, we bring back a tradition that we need to do more of."

The trailer is already out in the U.S., and the movie will be released in theaters in November.

Cruz recovered enough to attend the Hollywood Dominos event later Monday. She walked in without talking to the media and, after chatting with the hosts, spent about 45 minutes at the party before leaving.

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Zachary Levi blogs from USO tour in Djibouti

Zachary Levi

17 May 2009
Djibouti

From oppressive heat to malaria, BLACK HAWK DOWN to the Somali Pirates, the Horn of Africa is a dangerous place. Put another way, it is the perfect place for the United States Military. After a great time in the middle east, and an interminable layover in Ethiopia, our team landed in Djibouti to check in on the soldiers, sailors, pilots, and marines of AfriCom.
The first thing a person notices when they arrive, other than the fact that the soldiers at the gate are wearing 80lbs of armor and ammo and seem to be sweating less than you, is the level of security. A virtual maze of concrete walls and barriers, check-points and wire guard the entrance to this facility, and the sentries at the gate and in the towers overhead are all business. Once inside, though, the folks we met were nothing short of welcoming. We grabbed a quick meal at the sandwich bar and got settled into our CLUs (Containerized Living Units), literally large shipping containers partitioned off into two bedroom, air-conditioned apartments, and got some much needed rest before starting our tour of the base.

Morning comes and we realize we had only thought it was hot the night before. By 11AM, it is 115 degrees with something like 90 percent humidity. Since confessions seem to be the theme of these blogs, I will admit that Joel overslept. Fine, I did too, but I blame him! When we finally did wake up (it was only like ten minutes…), we jumped onto a bus packed with troops who were all being rewarded for various reasons and left the camp for a nearby Cheetah Reserve. The drive was heartbreaking. The sheer magnitude of the poverty around us… I honestly wasn’t prepared for it. The men and women of Camp Lemonier weren’t either, which is why they are doing so much about it, but I’m getting ahead of myself.

After an incredible morning at the reserve, where we actually got to pet a living cheetah and surprisingly weren’t eaten, it was back to camp to grab some lunch in what we had heard as far away as Bahrain was the best galley in the military. They weren’t kidding. Much of the day-to-day chores of running the base, like cooking, fall to a civilian firm called PAE, and they do great work. After lunch, we got to meet the CO and the Command Master Chief, who warmly welcomed us to their little oasis, and then were given a proper tour of the base. Amazing. Almost 2000 people call Camp Lemonier home, all living in CLUs. What do they do? Well, a lot of that is top-secret. In fact, there are parts of the base we weren’t even allowed to see, but given its proximity to so many important places, including the trade routes through the Red Sea, it seems clear that these troops are busily engaged in making the world a better place. They didn’t come to Djibouti for the weather…

But there are things we do know, because we saw them first hand. First, we made a trip off base, guarded by an Army Force Protection team, to meet a local Djiboutian chief and the villagers that live around him. Through an interpreter, he informed us that he has been a chief for over 30 years, and that the last seven (since the Americans landed at Lemonier) have been unsurpassed. He pointed to a gymnasium that the Marines had built for the children of his camp out of materials they found just laying around. He pointed to a school, which we later visited, built by Americans, where the Army shows movies for the kids once a week, play soccer with them, and spend time helping to teach. They even raised money to purchase hundreds of books for the students at the school, all of this voluntary, humanitarian effort by the most fierce fighting force the world has ever seen. But that’s not all. The following day, we took a trip to a Catholic Mission in Djibouti City where five nuns care for over 65 abandoned Djiboutian babies. Part of how they are able to succeed in feeding, clothing, and changing the diapers of so many kids is that the amazing troops also volunteer daily at the orphanage. And at the boys orphanage, and at the girls orphanage… In fact, according to one of the camp chaplains we spoke to, so many of America’s best volunteer to help daily that they can’t send them all, not because the camp can’t spare them, but because the orphanages simply can’t use them all.

The rest of our time in Djibouti was spent on the base, meeting and getting to know as many of the fantastic troops stationed there as we could. We did two autograph and photo sessions. We toured everything from a C130 to the Medical Center, the Chapel to the Fire station. Christian actually got to fire the water cannon on one of the fire trucks, which was a lot more fun for him than it was for the six guys in the CLU he bullseyed! They came running out like the place was actually on fire. Pretty funny. Joel tried on the 100lbs worth of fire equipment, and our buddy Dave even volunteered to be attacked by one of the K9s. Awesome. We drank a few beers at 11 Degrees North, played some basketball with guys who are actually used to working hard in the blazing African heat (note to self: never do that again…), and had great conversations over great food for two days. When the time came to leave, it was actually hard. One thing is for sure, none of us will ever forget our time, or the amazing men and women at Camp Lemonier.

We leave tomorrow to head back from this experience that all of us will never forget. It would not have been possible were it not for the wonderful USO. We thank them sincerely for the valuable work that they do. We also want to thank Subway for their support now and always. Additionally, we want to thank to the great people at Flip Video for making it possible for us to document our experiences and to Carson Daly for giving us an outlet to share them.
Zac, Joel, and crew

Source

21 yr old Rapper "Dolla" killed in LA

21 yr old Rapper DollaA 21-year-old up-and-coming rapper was fatally shot Monday afternoon at a popular mall in Los Angeles.

Dolla, whose real name is Roderick Anthony Burton II, was shot in the head about 3:10 p.m. at the Beverly Center, his publicist said.

Police later detained a person at the Los Angeles International Airport, said city police spokeswoman Karen Raynar.

Further details were not immediately available about the shooting.

Dolla, who was based in Atlanta, Georgia, was in Los Angeles recording his debut album.

He caught the attention of multiplatinium R&B singer Akon when the then-12-year-old Dolla was performing with friends at showcases around Atlanta.

The two collaborated on Dolla's first single, "Who the F--- Is That?" which also featured another high-profile singer, T-Pain.

Another Dolla song, "Feelin' Myself," appeared on the soundtrack to the 2006 movie "Step Up."

According to his MySpace page, Dolla was born in Chicago, Illinois. His twin sister died at birth because of complications from an enlarged heart.

The family moved to Atlanta after Dolla's father committed suicide while he, then 5, and another sister watched from their parents' bed, the Web page said.

Dolla began composing rhymes in elementary school and decided to pursue a career in music.

Funeral services, which will be held in Atlanta, will be announced later, publicist Sue Vannasing said.

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Monday, May 18, 2009

Elias Tahan

Elias Tahan
Elias Tahan
Elias Tahan

site

Ben Stiller doesn't find himself funny

Ben StillerThe Tropic Thunder star says he doesn’t know any jokes.

“I don’t see myself as funny. I am definitely low-key, not the kind of person who is always ‘on’, especially with strangers,” the actor tells Britain’s Sunday Mirror newspaper in a new interview. “I think people approach me with certain expectations that I don’t always live up to. I have never been a stand-up comedian. I can’t tell a joke. Actually, I don’t know any jokes.”

Stiller also revealed what makes his two kids — daughter, Ella, seven, and son, Quinlin, three — laugh. “I try to make my wife and my kids laugh,” he said. “Anything you can do to get a laugh out of your kids is the best and it’s infectious.

“I make the kids laugh when I become ‘Nappy Head’. It started out by me putting a nappy on my head. Nappy Head talks a lot, and he always has a toothache and there’s a dentist who shoots fireballs at him.

“My kids are not in nappies any more, but the character has endured. Christine [wife] doesn’t actually love Nappy Head at all, she finds him annoying! I wish every audience was as easily impressed with my comedy as my kids are. All I have to do is chase them.”

Source

What's the best fake brand from film or TV?

Coffee-bucks copy

If there's one thing I love about product placement, it's the lengths to which TV shows and movies go when they don't want to pay up for an actual brand. A new blog called Product Displacement is dedicated to tracking two kinds of Hollywood workarounds: fake brands (like Buy More, the Best Buy clone in NBC's Chuck) and unbranded products (like the logo-less Jeep from Fox's The Sarah Connor Chronicles). The blog isn't very well populated yet (and in fact, one of the supposedly bogus brands listed, the Slanket, is actually real), but there are plenty of places where it can get inspiration, like Mental Floss's list of 10 fake brands used by the entertainment industry. So, what's your favorite fake brand? Let us know in the comments, while I go crack open a frosty can of LöBrau. Via Murketing.

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Geico cavemen feeling the catharsis of rock



In a sure sign that civilized man has begun to devolve back to the hirsute, rock 'n' roll party animals from whence we sprang (that's some lede!), Geico's cavemen rock out with the band 3 Doors Down in commercials and a video for the song "Let Me Be Myself." That caveman really does capture the Fender Strat-fueled angst of the tune, which, let's face it, is all the cro-magnon has ever asked of the world in Geico's iconic ads from The Martin Agency. Are we 100 percent sure that's not Charlie Daniels in that clip above? There is a resemblance. Or maybe a long-lost Allman Brother. Or Jim Morrison? That's how he'd look if he were still alive. In fact, that's pretty much how he looked in '69. Jim was the Lizard King, though. He'd jam with the gecko.


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James McAvoy and Elizabeth Banks join The Details

James McAvoy

James McAvoy
, Elizabeth Banks, Laura Linney and Anna Friel will star in “The Details.”

The movie is a black comedy written and directed by Jacob Estes. It is the first for Estes since his 2004 thriller “Mean Creek.”

Synopsis: A suburban husband finds his life spiraling out of control due to extramarital temptation, a crazy cat lady, a wannabe gangster, and a band of raccoons hellbent on destroying the only thing that matters in his life: the perfect backyard lawn.

“The Details” will shoot this summer in Seattle.

Source

Mars Volta call US swine flu treatment 'an act of terrorism'

Mars VoltaThe Mars Volta's Omar Rodríguez-López has hit out at the western media's coverage of swine flu, comparing it to "an act of terrorism" against the band's adopted home of Mexico.

Speaking to NME.COM from Guadalajara city in Mexico, the guitarist denied that the country is struggling to cope with the outbreak of swine flu.

"It's not the hysteria that the right-wing media are making you think it is. It's less dangerous than a common cold," he declared.

He added: "This has been a perfect moment for right-wing republican media to say "You see! You see these filthy people? You see what they're doing? This is very scary!" It's another act of terrorism, it's another terrorist tactic."

The guitarist went on to say that he believed that the biggest effect swine flu has had on Mexico is on the economy - again due to the negative fallout from foreign press coverage.

"When you get your facts straight, there's more infected people in the United States - in New York - than in all of Mexico City where there's a concentration of people," he said. "And New York has not issued an emergency. They have not shut down. They have not taken any kind of ruined economy, which is what's happened in Mexico.

"We had to shut down because of the way it was being shown in the media and the way that the world was paying attention. But the fact of the matter is that it's [swine flu] completely treatable and more people have died from the common flu."

Rodríguez-López went on to say that he's currently more concerned with preparing for the release of The Mars Volta's new album 'Octahedron'], which is out on June 22.

"I had the spirit of Syd Barret's solo records and people like Leonard Cohen and Nick Drake," he explained about the record, which is largely acoustic.

"It was an interesting exercise for me to make all the songs acoustic based," he added. "In fact, now I'm finding that it’s a limitation that I have - I don't know how to write in major keys! That's why a lot of my songs end up sounding dark, and sad, and melancholy.

"I tried various experiments to try and write something uplifting [on 'Octahedron'. It's difficult for me, but that's where I'm going now. My weaknesses are always what interest me."

The Mars Volta visit the UK twice this summer, playing London's ICA on June 18, and the capital's Somerset House on July 13. They also play T In The Park (July 10) and Oxygen (July 11).

Well, this is awkward. I agree completely with what he's saying about the ridiculous hype and instilled fear aspect though. Waiting on that album!

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